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TikTok achieves TAG Brand Safety Certification in Middle East

HSE

TikTok For Business METAP has been awarded the TAG Brand Safety Certificate across the Middle East, Turkey and Africa

This certification recognises TikTok for setting rigorous brand safety standards to protect the safety of our community, provide brand protection, and ensure transparency. In September 2020, TikTok received its initial TAG Brand Safety Certification for the UK in conjunction with the programme launch. Additionally, the platform received certifications in North America, Europe, Australia and New Zealand in February of this year.

"Brand safety involves a complex and constantly evolving set of challenges and TikTok is committed to ensuring that the platform remains a safe space for the entire ecosystem to express themselves authentically" said Shant Oknayan, general manager, Global Business Solutions, Middle East Africa Turkey, and Pakistan, TikTok.

TAG is a cross-industry initiative to fight criminal activity and strengthen brand safety in digital marketing, and the TAG Brand Safety Certified Programme is the ad industry's largest and broadest global brand safety certification programme.

To achieve TAG Brand Safety Certification digital platforms are required to prove that all new and updated agreements for digital advertising services adhered to TAG’s Brand Safety Principles; 100% of monetisable transactions are independently reviewed by one or more content verification providers; must explain their policies around AI and human content moderation and document the specific policies and procedures they have put in place to minimise the risk of ad misplacement.

This certification is an integral part of TikTok’s ongoing dedication to building a safe, transparent and trustworthy platform for users and brands. It also builds on its recent milestone of the release of the expanded Community Guidelines Enforcement Report.

Human factors need to be taken into account when addressing safety. (Image source: Adobe Stock)

H.E. Abdullah Ali Bin Zayed Al Falasi, director general of Dubai Government Human Resources Department. (Image source: DGHR)

Source: SafeStart

The RealWear Navigator Z1. (Image source: RealWear)

The Al Khobar 2 SWRO desalination plant located in Saudi Arabia. (Image source: ACCIONA)

The new uvex phynomic cut glove range is manufactured in Germany using 3D hand ‘formas’ to mimic the contours of the hand. (Image source: uvex)

The GS700 incorporates the capability to detect H2, in addition to its existing ability to detect natural gas. (Image source: Teledyne Gas and Flame Detection))

The campaign focuses on keeping construction sites clean. (Image source: Adobe Stock)

The new uvex phynomic cut glove range is manufactured in Germany using 3D hand ‘formas’ to mimic the contours of the hand. (Image source: uvex)

QatarEnergy LNG's CEO at the Safety Day. (Image source: QatarEnergy LNG)

H.E. Abdullah Ali Bin Zayed Al Falasi, director general of Dubai Government Human Resources Department. (Image source: DGHR)

The Tab-Ex 04 Pro DZ2 / D2. (Image source: Pepperl+Fuchs)

The Al Khobar 2 SWRO desalination plant located in Saudi Arabia. (Image source: ACCIONA)

Source: SafeStart

Both municipalities said they were committed to advancing HSE practices in the country.

The project will have an expected annual processing capacity of 900,000 tonnes of waste, making it one of the region’s largest. (Image source: EWEC)

There are a diverse range of factors to consider from suspension, soft textile materials, vented or non-vented models, to heat regulation accessories, size and aesthetics. (Image source: MSA Safety)

The workshop focused on safety in construction as well. (Image source: ICC)

The new partnership will enable HMi Elements to tap into Cobic-Ex’s global network. (Image source: HMi Elements)

Sarah Hutcheon, product development manager, OPITO. (Image source: OPITO)

To improve differentiation, hard hats can be customised with different colours and logos. (Image source: MSA Safety)

The new harness comes with integrated trauma suspension relief straps in leg pads. (Image source: Guardian)

Human factors need to be taken into account when addressing safety. (Image source: Adobe Stock)