Dubai to host Intersec in January 2021

Alexandria Robinson Show Director Intersec Middle EastIntersec, the world’s leading trade fair for safety, security and fire protection, will be held at Dubai World Trade Centre, DWTC, from 24-26 January 2021

The organiser Messe Frankfurt Middle East said the event would provide a safe and vital environment to reconnect and restart business in 2021.

Intersec’s Patron HH Sheikh Mansour bin Mohammed bin Rashid Al Maktoum offered a heartfelt message for participants to the annual three-day event: “For more than 20 years, Intersec has played a pivotal role in the development of the international security, safety, and fire protection industries, and its relevance only grows stronger as we together chart a course toward a post-pandemic world.

“We welcome attendees from across the globe to Intersec’s 23rd edition at the Dubai World Trade Centre, where they can reconnect and position themselves for a commercially successful start to the year.”

“Dubai is safe, Dubai is secure, Dubai is open, and we look forward to welcoming everyone to their second home in January 2021,” said Sheikh Mansour.

At the forefront of returning exhibitors to Intersec 2021 are its major government partners and supporters the Dubai Civil Defence, Dubai Police, the Security Industry Regulatory Agency (SIRA), Dubai Police Academy, and Dubai Municipality.

‘We also have a great mix of returning brands and quite a few new brands next year,” said Alexandria Robinson, Intersec’s show director.

Next year, with several new developments, Intersec will have a fresh look to it. First, in 2021, the event will take on a hybrid format, meaning that visitors and exhibitors can participate physically or virtually.

“An important part of the hybrid offering is an AI-powered matchmaking app using behaviours as well as interests to match suppliers and buyers together, whom can then go on to a one to one communications platform for further discussion,” added Robinson.

Robinson added that in recent months, because of COVID-19, health and safety has been top of mind, and she expects to see more exhibitors displaying personal protective equipment and other safety clothing.

The revised line-up of Intersec’s conference includes the Technical Fire Summit, which was created not only to cover a wider range of essential topics including passive fire learning but also to enable professionals to delve deeper into industry-specific fire challenges and trends such as energy and utilities.

“The Future Security Summit this year returns afresh with a different module format targeting different groups of security professionals from the task force to c-level,” concluded Robinson.

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