Polygiene, Caterpillar form partnership for casual wear collection

b0586ee747798beb 800x800arPolygiene has partnered with CAT, a manufacturer of construction and mining equipment, to protect clothes from bacteria and other microbes – to reduce the need of washing and by that prolonging the active life of the garment

The partnership starts with the casual wear collection, ramping up for 2021 and beyond.

“CAT has a vision of a world in which people’s basic needs – such as shelter, clean water, education and reliable energy – are fulfilled. At first, we saw it just as a neat idea to protect garments against microbes and bacteria. Still, when we understood it would drastically reduce the ecological footprint as people can wash far less, we saw the fit,” said Greg Gemette, senior vice-president at Caterpillar Apparel.

CAT is one of those brands that everyone knows, and I am looking forward to a successful partnership”, said Ulrika Björk, CEO Polygiene. “Whether we talk causal wear or later the workwear, I am convinced that the added value of Polygiene will make a big difference for the end consumer, especially during these tough times.”

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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