Western Digital introduces storage optimised for public safety

2631044129 c9d709529c cMemory giant Western Digital has introduced the WD Purple SC QD101 Ultra Endurance microSD card designed specifically for equipment makers, resellers and installers in the mainstream security camera market

In addition, the company has announced a new addition to the hard disk drive portfolio, WD Purple 14TB HDD for surveillance, which is compatible with wide range of security systems.

“Within the UAE, we continue to witness growth in the video surveillance market, with Expo 2020 around the corner as well as ongoing government smart initiatives to help enhance the lives and safety of their citizens. Keeping these digitisation agendas in mind, we aim to upgrade or expand security systems with the launch of the WD Purple Ultra Endurance microSD Card. This latest innovation is designed for the extreme demands of high temperature, 24/7 surveillance, and quality video playback,” said Khwaja Saifuddin, Senior sales director, Middle East at Western Digital

According to IHS Markit Technology, global professional video surveillance camera shipments are expected to grow from 140mn to 224mn between 2018 and 2023, and those with onboard storage are expected to grow by an average of approximately 17 per cent per year. 4K-compliant cameras are expected to grow from 3.6 per cent of all network cameras shipped in 2018 to more than 24 per cent by 2023, and the up to 5.7X increase in bits generated by 4K vs.1080p video illustrates a fast-growing demand for more storage.

“Customers are looking for high-endurance, high-capacity, robust, on-camera storage for a variety of public safety and AI analytics use cases,” said Saifuddin. “These new products deliver optimised storage technology to handle these exciting new and varied visual workloads at the edge.”

Western Digital’s WD Purple portfolio of storage devices are designed with specifically-chosen attributes to deliver reliable performance in mainstream security video systems that operate 24/7. The company stated that these purpose-built solutions offer high quality and long-lasting storage for workloads that consumer microSD cards and desktop-grade hard drives are not specifically designed for 

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