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Ducab 2016 campaign to create awareness on the use of approved cables

Fire Safety

Ducab, UAE-based manufacturer of cables and cabling products, launched the second PowerOverFire campaign at Middle East Electricity 2016 in partnership with Dubai Civil Defence

As the silver sponsor of the event, Ducab held seminars over all the three days from 1-3 March with the goal of educating the industry, both locally and internationally, on the most up-to-date regulations and industry approved cabling.

Ducab’s PowerOverFire initiative was launched in 2013, with a mobile roadshow in a custom-branded 40-foot truck that travelled across the UAE to distribute information to general public, dealers and retailers in the electrical product supply chain.

The truck features touch-screen kiosks and a classroom for seminars to raise fire safety awareness with all visitors.

This year’s campaign is held in association with the General Directorate of Civil Defence, UAE Ministry of Interior, and is aimed at contractors, retailers and the general public.

Major General Rashid Thani Al Matrooshi, director general, Dubai Civil Defence said, “The Civil Defence is keen to promote sustained cooperation with partners from the public and private sectors to ensure implementation of safety standards at all locations for the entire population in all circumstances. The two sectors work together to achieve UAE Government’s vision of being a haven of safety which attracts creators, developers, investors and businessmen, with its strong infrastructure that enjoys a safe electric power backbone characterised by durability, the best engineering applications, and the use of quality building materials to ensure the protection of life and property.”

Andrew Shaw, managing director at Ducab, added, “At Ducab we believe that fire safety is a collective responsibility and with this campaign we aim to address the issues of faulty, counterfeit and unapproved cables and wiring in the UAE building and construction industry.”

The truck will continue to tour the emirates and other GCC countries to provide an interactive learning experience on fire safety in key areas such as industrial zones and construction sites.

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H.E. Abdullah Ali Bin Zayed Al Falasi, director general of Dubai Government Human Resources Department. (Image source: DGHR)

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H.E. Abdullah Ali Bin Zayed Al Falasi, director general of Dubai Government Human Resources Department. (Image source: DGHR)

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