SAS showcases regional impact of advanced analytics and AI

Marcel 2019 04 22SAS, business analytics, hosted the SAS Analytics Roadshow 2019 in Dubai to highlight how advanced analytics and artificial intelligence (AI) solutions are transforming organisations across the region in the digital era

The one-day event, held at the One and Only Royal Mirage on 17 April, was themed around ‘Building a smarter organisation with Analytics & AI’ and featured an opening keynote delivered by business philosopher Anders Indset on the quantum economy.

SAS industry experts discussed how organisations can leverage AI and analytics solutions to deliver real-world benefits and to transform data into actionable insights and provide business value. Speakers from SAS customers, such as Emirates NBD, First Abu Dhabi Bank, Al Hilal Bank, Abu Dhabi Department of Health, and OSN, discussed the impact of analytics and AI on their own organisations.

Governments and business across the Middle East are looking at AI, analytics and other advanced technologies to transform operations and deliver lasting economic and business value. AI could add as much as US$320bn to the Middle East economy by 2030, according to PwC. More than half (60 per cent) of organisations believe analytics have made them more innovative, according to global research commissioned by SAS.

Marcel Yammine, general manager at SAS, said, “We see a strong desire among regional business leaders and IT decision-makers to leverage AI and analytics to drive digital transformation in their organisations and gain competitive advantage.”

“AI has become mainstream in the region and our customers are looking to SAS to enable them to transform data in actionable insights through advanced analytics. We look forward to working closely with our regional customers and empowering them through their digital transformation journeys,” he added.

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